UX Design | User Research | UI Design

UVU School of Education Site Redesign

Redesigned the UVU School of Education advising site to simplify navigation, improve clarity, and make it easier for students — both traditional and non-traditional — to find resources and schedule advising appointments.

Business
Objectives

Our stakeholder interviews with advisors and staff revealed frustration around the volume of students arriving unprepared or at the wrong office. Based on these insights, our design goals focused on:

  • Improve Appointment Scheduling: Increase the number of students successfully scheduling appointments.
  • Reduce Advisor Workload: Minimize the time advisors spend redirecting students who arrived at the wrong office.
  • Support All Students: Ensure first-year, transfer, and graduate students can clearly find the resources they need.
  • Maintain Brand Alignment: Align with UVU’s existing brand guidelines for consistency.

User
Objectives

Our preliminary user research revealed that students were often balancing school, work, and personal responsibilities. They sought a faster and simpler way to locate the resources they needed. Based on these insights, we focused on:

  • Clarity & Efficiency: Quickly find their assigned advisor without confusion
  • Accessible Information: Easily locate appointment details, FAQs, and program requirements.

Provisional
Personas

Kristina – 20, Sophomore
A second-year student needing clear graduation planning to finish within two years. Comfortable with technology but easily overwhelmed by unorganized layouts.

Danielle – 22, Transfer Student
A fourth-year transfer balancing part-time work with school. Has below-average tech skills and needs clarity on which credits transferred and what requirements remain.

User Research & Testing

Methods:

  • 5 one-on-one user interviews
  • 200+ survey responses
  • Eye-tracking usability testing with Tobii

Key Findings:

  • Navigation was unclear, leading students to unrelated pages and wasted time.
  • Eye-tracking showed hesitation and confusion during common tasks like finding program details or scheduling.
  • 36% of students reported difficulty scheduling appointments, and 24% cited the structure as overly complex.
  • Non-traditional students needed resources that respected their limited time and unique needs.

UX Design Solutions

1. Simplified Navigation

  • Streamlined the menu and homepage to highlight key actions like “Find My Advisor” and “Schedule an Appointment.”

2. Clear Advisor Directories

  • Added a clean, searchable directory to match students with their specific advisor by program or status.

3. FAQ & Resource Hub

  • Integrated a concise FAQ section with quick answers to common questions, reducing unnecessary advisor appointments.

4. Clean, Minimal Layout

  • Reduced visual clutter with a modern, minimal design, focusing attention on high-priority actions while respecting UVU’s branding guidelines.

The
Outcome