This project explores how to improve the onboarding experience for new users in Webflow—a no-code visual site builder. Using contextual inquiry, empathy mapping, and task analysis, I identified friction in creating interactive UI elements and developed a guided tutorial system to support beginner users while aligning with Webflow’s brand goals of intuitive, visual-first learning.
View PDF Case StudySynthetic fibers released during home laundry pass through wastewater treatment and enter aquatic ecosystems. I identified a major awareness gap between the problem and consumer understanding — a key opportunity for design intervention.
I explored three possible interventions:
Given the constraints and audience reach, I chose to prototype a digital awareness campaign focused on Instagram. My design process included user interviews, message testing, and iterative storyboarding to ensure clarity and shareability.
The original storyboard walked users through off-platform links — but feedback showed this added friction. I pivoted to a 5-slide Instagram carousel with a clear scrollable flow:
This format improved clarity and user retention while keeping actions entirely on-platform.
A fully designed Instagram-first prototype including:
